Persuasion Defined Essay Example | Topics and Well Written Essays - 250 words

Persuasion Defined - Essay Example To that effect, my experience during the election campaign assisted me to come up with persuasion definition. There are various factors that come into play when one is persuaded. The first factor is the credibility of the information. The more credible the communicator is, the higher the chances of being persuaded. If credibility increases, attractiveness also increases making something to appear more desirable. The other factor that can result in one being persuaded is the one-sided argument (Cialdini, 2007). In the recent past, I have been hearing one sided arguments that resulted in me having higher levels of persuasion as compared to two sided arguments such as debate on abolition of the death penalty. (Brinol & Petty, 2009) note that persuasion offers an option that is more likely to be lasting, satisfying, successful, and rewarding to everyone. Therefore, the other factor is likeability. I tend to be easily persuaded by my friends, family members, lover, and other persons that I am attracted to than people I do not like. Next is authority. When a person who talks to me is an expert or above me in some other way, I am more likely to be persuaded because I think what he or she may be saying is credible and official. Cialdini (2007) asserts that another factor that influences persuasion is consensus. If there something resonates with the public’s opinion, I am more probable to be